Wrigley going after e-cig company in trademark suit

Wrigley going after e-cig company in trademark suit

Wrigley is making an attempt to take a chew out of an e-cig corporate for pushing liquid smokes that look an horrific lot like the iconic chewing gum manufacturers, according to a federal lawsuit.

Chi-The City Vapers sells a yellow-categorized “Joosy Fruit Gum” and a green-clad “Dbl Mint E-Liquid” product that deliberately bear hanging resemblance to Wrigley’s Juicy Fruit and Doublemint Mint gums, in keeping with the corporate’s trademark lawsuit filed in Chicago federal court docket late ultimate week.

In its complaint, Wrigley included photographs of Doublemint and Juicy Fruit wrappers going back to 1914 and 1905, respectively.

the company said Chi-The Town Vapers also borrows from logos of Skittles, Hawaiian Punch, Mountain New, Purple Bill and Nutella.

”Instead Of enhance their own brand names for their products, defendants have chosen to market their e-liquid for electronic cigarettes the use of the trademarks of various different smartly-recognized companies, together with Wrigley’s emblem names, with out authorization or license,” in line with the lawsuit.

A rep for Chi-Town Vapers – primarily based in Bensenville, Illinois – couldn’t be in an instant reached for comment on Sunday.

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