Michael Kassan says Cannes Lions is ‘as robust as ever’

Michael Kassan says Cannes Lions is ‘as robust as ever’

Michael Kassan, who runs media and advertising consultancy Medialink — received through Cannes Lions owner Ascential earlier this year — observed, “we now have so much of content gamers dancing across the maypole.” he’s going to interview Tinseltown free agent Jeffrey Katzenberg.

Kassan pooh-poohs any concept that Madison Avenue would be reducing on Cannes Lions extravaganzas this 12 months.

“It’s as tough as ever,” says Kassan.“The rosé is a prop,” he reminds attendees, with a wink. “You’re now not alleged to drink it, that is industry.”

Meanwhile, Ascential CEO Philip Thomas advised The Post he’s to peer communications pro Richard Edelman unfurl his analysis on what position manufacturers occupy in an international the place believe in politicians is at an all-time low.

Emblem boycotts by way of customers coupled with advertisers boycotting TELEVISION personalities seem to be extra rampant than ever.

Thomas says to expect tight safety, too. Sniffer canines will likely be checking luggage. part of the seafront has been closed to traffic and there can be the usual three layers of checks at the Palais.

As for the Kardashian/Jenner circle of relatives, who are on a regular basis a presence in some form in Cannes, Thomas hasn’t heard a peep about whether they’ll manifest. But don’t count them out just yet.

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