CANNES — If anyone’s underneath the fable that the age of promoting is dead, a trip to this fascinating Mediterranean town this week for the Cannes Lions World Pageant of Creativity should erase that silly idea.
Started in 1954 as a cozy-occasion to promote promoting movies, Cannes Lions in up to date years has exploded right into a week-long extravaganza that pulls ELEVEN,000 other folks — including some of the world’s brightest abilities in tech, media, tune and film.
Enjoying off the slicing-side really feel of the once a year Shopper Electronics Display, a few have taken to calling this prime-wattage accumulating to ponder the future of the $505 billion global media business, “CES at the Med.”
Evidently, just about each government strolling along the Street de l. a. Croisette, the breezy seaside esplanade, will probably be fascinated with the best way to higher utilize their mobile advertising budgets. Gone are the times of just being on mobile — nowadays the controversy is how to steer clear of unsavory corners on YouTube or Fb.
Also at the lips of attendees — as well as to the rivers of rosé wine, as ample as air kisses and paparazzi — shall be communicate of variety. And talking of which, the controversial Fearless Lady statue — placed beside the Bull statue in Downtown New York — from asset supervisor State Street Global Advisors and McCann, The Big Apple, is poised to select up a Grand Prix on the awards ceremony.
And talking of wine, the Whispering Angel rosé label has negotiated its way into all the proper cocktail soirees. Sure, even the free drinks to be had are operating their advertising and marketing plan.
Amid the bold-confronted names — Sheryl Sandberg, Nick Jonas and Jason Reitman among ratings of others — mingling at the Cercle Bar in the Grand Resort Cannes or different luxe watering holes, Madison Street heavyweights can be chewing over the state of TELEVISION promoting.
It’s anticipated to decline by 1 percent globally in 2017 — the first drop since the recession-buffeted 2009, consistent with forecaster Magna. The missing cash, one can suppose, has fled to cell — a class that’s expected to crest the $100 billion mark this yr. If it passes that plateau, it’s going to mark the primary time cellular advert spending hit nine figures.